Our starting-point impact model is basic yet bold. We automatically subsidize the removal of at least one pound of environmental plastic waste for every pound of coffee we sell and for every other non-coffee product sold.

We pledge this amount with no exceptions to the rule. That is every sale, be it online or in-person, coffee or merchandise, retail or wholesale, one-time purchase or subscription directly and without fail supports the collection of plastic waste before it enters our oceans.

We believe in the powers of collaboration and specialization. That's why, in addition to automatically funding waste recovery, we actively seek out and help sponsor projects and organizations that align with our mission. From supporting marine research and reef cleanups to subsidizing grant programs that fund sustainable fisheries, we're committed to making targeted contributions that yield tangible results.

By aligning with those who are already making a difference in a given area, we ensure that our contributions are meaningful and effective, leveraging our resources to amplify the efforts of those already on the frontlines of ocean preservation.

At Wonder Waves Coffee, sustainability is, by design, integrated into the core of our operations. But we believe that true sustainability means going beyond simply achieving net zero carbon emissions. We strive to be carbon-negative. This objective means that our business seeks to offset our carbon footprint and then some—measurably going the extra mile by removing additional carbon dioxide from the atmosphere.

What's more, our commitment to climate action is not just about the continuity of the environment. It's about the survival of coffee itself. Therefore, we aim to fortify the future of the coffee industry by actively investing in efforts that ensure the supply, quality, climate resilience, and, ultimately, the future of coffee for generations to come.

We're achieving these objectives through several critical practices and associations.

Knowledge is the foundation of change. Thus, we are committed to raising awareness about the importance of ocean conservation through our platforms and partnerships. By providing informational and educational content, we aim to inform and inspire our customers and the wider public.

By educating our customers and the public about the importance of marine ecosystems, the threats they face, and the ways we can all help, we aim to create a wave of informed and motivated ocean advocates. Our goal is to ignite a passion for the ocean and motivate individuals to become stewards of the environment. By spreading awareness and fostering understanding, we hope to cultivate a global community that is dedicated to protecting our oceans for generations to come.

The ocean connects us all, and we believe that collective action is the key to making a lasting impact. We engage with communities across multiple channels, fostering a sense of shared responsibility for our oceans. From sponsoring beach clean-up walks to spotlighting petitions and practical measures, we strive to inspire and empower individuals to take action for ocean conservation.

By building a network of enthusiastic and like-minded coffee drinkers, we aim to create a movement that transcends views and unites ocean advocates in the common goal of preserving the heart of our blue planet.