✦ Making Waves for Our Oceans ✦
Coffee That Actually Cares
A Wave Of Flavor, A Sea Of Change
Welcome to the very heart of Wonder Waves Coffee, where every sip of our ocean-inspired coffee is a step towards a more sustainable and vibrant planet.
Our commitment to conservation and community goes beyond the bean, encompassing a holistic approach to making a positive impact.
Dive into our core initiatives and discover how your everyday choice of coffee can contribute to a cause much greater than you ever could've imagined...
Our Key Impacts
Ocean-Bound Plastic Removal
For starters, we directly subsidize the removal of environmental, ocean-bound plastic waste for each and every pound of coffee purchased from us or any merchandise item sold.
Initiative-Based Contributions
From there, we make targeted and third-party verified contributions that support ocean projects and organizations that directly align with our mission of ocean conservation and awareness.
Restoration & Climate Action
In parallel, we've embarked on the journey towards a carbon negative footprint, funding blue carbon work and adopting sustainable practices that help reduce our carbon impact and tackle climate change.
Ocean Education & Awareness
We're dedicated to raising awareness on ocean-related issues and threats as well as educating others about marine ecosystems by serving as a voice for the ocean, its wildlife and coastal inhabitants.
Community Empowerment
We engage communities to foster a sense of shared responsibility for the ocean and inspire collective action by presenting practical and optimistically-oriented solutions, not just problems.
EXPLORE OUR INTERACTIVE MAP BELOW TO TRACE THE IMPACT YOU'RE BREWING
Key Impact #1: Ocean-Bound Plastic Removal
Clearing the Way for a Cleaner Ocean
Our starting-point impact model is basic yet bold. We automatically subsidize the removal of at least one pound of environmental plastic waste for every pound of coffee we sell and for every other non-coffee product sold.
We pledge this amount with no exceptions to the rule. That is every sale, be it online or in-person, coffee or merchandise, retail or wholesale, one-time purchase or subscription directly and without fail supports the collection of plastic waste before it enters our oceans.
We've partnered hand in hand with CleanHub to remove measurable amounts of ocean-bound plastic waste with every coffee, tea, or merchandise item purchased—online or in person. Thanks to incredible customers like YOU, this much plastic will NEVER end up in our ocean. Learn more
OUR CLEANUP TRACKER TOTALS THE AMOUNT OF PLASTIC REMOVAL FUNDED IN REAL TIME. PURCHASE-BASED COLLECTIONS WILL BE PROCESSED, TALLIED UP & PROPERLY ACCOUNTED FOR REGULARLY!
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Tangible Impact, Visible Change
At Wonder Waves Coffee, the focus is on more than just a great coffee experience. Our mission goes beyond delivering exceptional flavors and extends to creating real, positive change for our oceans and coastal communities.
Every cup of our coffee contributes directly to removing ocean-bound plastic waste, funding cleanups, and supporting coastal communities. By choosing our coffee, you’re forming part of a global movement that turns the tide against pollution and uplifts those who are most affected.
Effortless Action
EACH SIP SHAPES THE SEA
Key Impact #2: Initiative-Based Contributions
SPONSORING OUR CHAMPIONS OF CONSERVATION
We believe in the powers of collaboration and specialization. That's why, in addition to automatically funding waste recovery, we actively seek out and help sponsor projects and organizations that align with our mission. From supporting marine research and reef cleanups to subsidizing grant programs that fund sustainable fisheries, we're committed to making targeted contributions that yield tangible results.
All of our contributions are certified by 1% for the Planet®.
“We can do far more together than we can alone.”
KEY FOCUS AREAS
Ridding The Ocean Of Debris & Plastic
WHY? – Plastic pollution kills marine life, disrupts ecosystems & contaminates seafood, impacting both ocean health & human well-being.
Advancing Coral & Kelp Restoration
WHY? – Coral reefs & kelp forests are essential for marine biodiversity, providing habitat, food & coastal protection while absorbing carbon & oxygenating the ocean.
Protecting Marine Species & Habitats
WHY? – Healthy marine ecosystems support biodiversity, prevent species extinction & ensure balance in ocean food chains, sustaining both wildlife & people.
Improving Sustainable Fishing Activity
WHY? – Sustainable fishing prevents overfishing, protects marine species & maintains food security for millions who rely on the ocean for their livelihoods.
ADVANCING MARINE POLICY & PROTECTIONS
WHY? – Expanding marine protected areas & enforcing ocean-friendly policies ensures long-term conservation, safeguards biodiversity & mitigates climate threats.
Empowering Ocean Education Efforts
WHY? – Educating communities & future generations fosters a deeper connection to the ocean, driving advocacy, policy change & long-term conservation efforts.
Key Impact #3: Sustainability & Climate Action
ECO-CONSCIOUS SOURCING & FULFILLMENT
At Wonder Waves Coffee, sustainability is, by design, integrated into the core of our operations. But we believe that true sustainability means going beyond simply achieving net zero carbon emissions. We strive to be carbon-negative. This objective means that our business seeks to offset our carbon footprint and then some—measurably going the extra mile by removing additional carbon dioxide from the atmosphere.
What's more, our commitment to climate action is not just about the continuity of the environment. It's about the survival of coffee itself. Therefore, we aim to fortify the future of the coffee industry by actively investing in efforts that ensure the supply, quality, climate resilience, and, ultimately, the future of coffee for generations to come.
We're achieving these objectives through several critical practices and associations.
Choosing The Right Partners
Firstly, we partner with environment-friendly distributors, suppliers and brands who share in our dedication to sustainability as the basis to success.
Streamlining Our Packaging
On top of that, these efforts extend to our eco-simple packaging, where we intentionally prioritize eco-friendly materials that minimize environmental impact.
Safeguarding Ecosystems
In parallel, we’ve partnered with Seatrees to directly fund on‑the‑ground coastal ecosystem and blue‑carbon habitat restoration.
Investing In The Future Of Coffee
Last but certainly not least, we support science-based innovation for coffee agriculture through our membership in World Coffee Research.
Aiming Higher: Going Beyond Net Zero
Climate Positive Journey
Our partnership with Seatrees and our action‑oriented sustainability approach ensure that every scoop of Wonder Waves Coffee directly funds coastal ecosystem restoration—planting mangrove trees, restoring kelp forests, coral reefs, and seagrass meadows, and conserving coastal watersheds.
By choosing Wonder Waves, you join a movement that goes beyond net zero, driving carbon‑negative and climate‑positive impact for a thriving planet.
Less Is More: Streamlined Packaging
Biodegradable Coffee Bags
We believe that true quality doesn't need embellishment, and our commitment to environmental stewardship is reflected in every aspect of our operations—especially our packaging. To minimize our ecological footprint, we have consciously chosen to use certified home compostable bags for our coffee, aligning with our mission to support a more sustainable planet.
Our minimalist approach to packaging goes beyond aesthetics. It's a thoughtful choice designed to reduce waste and resource use. Every bag we utilize is a step towards a cleaner world, as we avoid the typical production processes that involve heavy dyes and ocean-bound plastic coffee bags, both of which can be detrimental to the environment.
By choosing simplicity, we not only uphold our ecological values but also encourage our customers to focus on what truly matters—the exceptional quality of our coffee.
Driving Opportunity: Connecting The Value Stream
Coffee Innovation
Wonder Waves Coffee is a proud partner and member of World Coffee Research. This nonprofit agricultural research organization assists farmers with the tools, knowledge, and plants necessary to adapt to the changing climate. Our membership helps enable World Coffee Research’s agrarian research programs to continue delivering new knowledge and technologies for coffee producers worldwide.
Ultimately, this helps elevate the coffee industry’s shared priorities for agricultural innovation, driving value for consumers as well as the families who produce the very coffee being consumed. Through membership in World Coffee Research, Wonder Waves Coffee is investing in the future of coffee.
Key Impact #4: Ocean Education & Awareness
HARBORING HOPE & SPREADING THE RIPPLE EFFECT
Knowledge is the foundation of change. Thus, we are committed to raising awareness about the importance of ocean conservation through our platforms and partnerships. By providing informational and educational content, we aim to inform and inspire our customers and the wider public.
By educating our customers and the public about the importance of marine ecosystems, the threats they face, and the ways we can all help, we aim to create a wave of informed and motivated ocean advocates. Our goal is to ignite a passion for the ocean and motivate individuals to become stewards of the environment. By spreading awareness and fostering understanding, we hope to cultivate a global community that is dedicated to protecting our oceans for generations to come.
Brewing Awareness, Awakening Action
DEEPEN YOUR UNDERSTANDING & STRENGTHEN YOUR IMPACT
Key Impact #5: Community Empowerment
UNITED BY THE SEA
The ocean connects us all, and we believe that collective action is the key to making a lasting impact. We engage with communities across multiple channels, fostering a sense of shared responsibility for our oceans. From sponsoring beach clean-up walks to spotlighting petitions and practical measures, we strive to inspire and empower individuals to take action for ocean conservation.
By building a network of enthusiastic and like-minded coffee drinkers, we aim to create a movement that transcends views and unites ocean advocates in the common goal of preserving the heart of our blue planet.
