Coffee That Actually Cares
A Wave Of Flavor, A Sea Of Change
Welcome to the very heart of Wonder Waves Coffee, where every sip of our ocean-inspired coffee is a step towards a more sustainable and vibrant planet.
Our commitment to conservation and community goes beyond the bean, encompassing a holistic approach to making a positive impact.
Dive into our core initiatives and discover how your everyday choice of coffee can contribute to a cause much greater than you ever could've imagined...
Our Key Impacts
Ocean-Bound Plastic Removal
For starters, we directly subsidize the removal of environmental, ocean-bound plastic waste for each and every pound of coffee purchased from us or any merchandise item sold.
Initiative-Based Contributions
From there, we make targeted and third-party verified contributions that support ocean projects and organizations that directly align with our mission of ocean conservation and awareness.
Sustainability & Climate Action
In parallel, we've embarked on the journey towards a carbon negative footprint and participate in sustainable practices that currently reduce our carbon impact and fight climate change.
Ocean Education & Awareness
We're dedicated to raising awareness on ocean-related issues and threats as well as educating others about marine ecosystems by serving as a voice for the ocean, its wildlife and coastal inhabitants.
Community Empowerment
We engage communities to foster a sense of shared responsibility for the ocean and inspire collective action by presenting practical and optimistically-oriented solutions, not just problems.
Key Impact #1: Ocean-Bound Plastic Removal
Clearing the Way for a Cleaner Ocean
Our starting-point impact model is basic yet bold. We automatically subsidize the removal of at least one pound of environmental plastic waste for every pound of coffee we sell and for every other non-coffee product sold.
We pledge this amount with no exceptions to the rule. That is every sale, be it online or in-person, coffee or merchandise, retail or wholesale, one-time purchase or subscription directly and without fail supports the collection of plastic waste before it enters our oceans.
Tangible Impact, Visible Change
At Wonder Waves Coffee, the focus is on more than just a great coffee experience. Our mission goes beyond delivering exceptional flavors and extends to creating real, positive change for our oceans and coastal communities.
Every cup of our coffee contributes directly to removing ocean-bound plastic waste, funding cleanups, and supporting coastal communities. By choosing our coffee, you’re forming part of a global movement that turns the tide against pollution and uplifts those who are most affected.
Effortless Action
EACH SIP SHAPES THE SEA
Key Impact #2: Initiative-Based Contributions
SPONSORING OUR CHAMPIONS OF CONSERVATION
We believe in the powers of collaboration and specialization. That's why, in addition to automatically funding waste recovery, we actively seek out and help sponsor projects and organizations that align with our mission. From supporting marine research and reef cleanups to subsidizing grant programs that fund sustainable fisheries, we're committed to making targeted contributions that yield tangible results.
All of our contributions are certified by 1% for the Planet®.
“We can do far more together than we can alone.”
KEY FOCUS AREAS
Ridding The Ocean Of Debris & Plastic
WHY? – Plastic pollution kills marine life, disrupts ecosystems & contaminates seafood, impacting both ocean health & human well-being.
Advancing Coral & Kelp Restoration
WHY? – Coral reefs & kelp forests are essential for marine biodiversity, providing habitat, food & coastal protection while absorbing carbon & oxygenating the ocean.
Protecting Marine Species & Habitats
WHY? – Healthy marine ecosystems support biodiversity, prevent species extinction & ensure balance in ocean food chains, sustaining both wildlife & people.
Improving Sustainable Fishing Activity
WHY? – Sustainable fishing prevents overfishing, protects marine species & maintains food security for millions who rely on the ocean for their livelihoods.
ADVANCING MARINE POLICY & PROTECTIONS
WHY? – Expanding marine protected areas & enforcing ocean-friendly policies ensures long-term conservation, safeguards marine biodiversity & mitigates climate threats.
Empowering Ocean Education Efforts
WHY? – Educating communities & future generations fosters a deeper connection to the ocean, driving advocacy, policy change & long-term conservation efforts.
Key Impact #3: Sustainability & Climate Action
ECO-CONSCIOUS SOURCING & FULFILLMENT
At Wonder Waves Coffee, sustainability is, by design, integrated into the core of our operations. But we believe that true sustainability means going beyond simply achieving net zero carbon emissions. We strive to be carbon-negative. This objective means that our business seeks to offset our carbon footprint and then some—measurably going the extra mile by removing additional carbon dioxide from the atmosphere.
What's more, our commitment to climate action is not just about the continuity of the environment. It's about the survival of coffee itself. Therefore, we aim to fortify the future of the coffee industry by actively investing in efforts that ensure the supply, quality, climate resilience, and, ultimately, the future of coffee for generations to come.
We're achieving these objectives through several critical practices and associations.
Choosing The Right Partners
Firstly, we partner with environment-friendly distributors, suppliers and brands who share in our dedication to sustainability as the basis to success.
Streamlining Our Packaging
On top of that, these efforts extend to our eco-simple packaging, where we intentionally prioritize eco-friendly materials that minimize environmental impact.
Protecting Rainforest
In parallel to this, we work shoulder to shoulder with One Tribe to directly fund on-the-ground rainforest protection projects.
Investing In The Future Of Coffee
Last but certainly not least, we support science-based innovation for coffee agriculture through our membership in World Coffee Research.
Partners By Sea
The Ocean: Our Planet's Heart
The ocean is the heart of our planet—a vast, pulsing entity that regulates climate and nurtures an incredible array of life. It produces 50% of the oxygen we breathe and absorbs 25% of all CO₂ emissions, making it our greatest ally against climate change.
We dive deep into conservation efforts that safeguard marine environments and sustain their vital biodiversity. We scope out and support ocean conservation groups to assist in the continuation of initiatives like restoring coral reefs, ensuring sustainable fishing practices, and advocating for marine protected areas.
Every product you buy helps fund these critical projects, helping to restore life back into our oceans while keeping them pristine.
Partners By Land
Rainforests: Our Planet's Lungs
If the ocean is the heart of our planet then rainforests are its lungs. These expanses of green breathe life into the atmosphere and provide refuge for countless species.
Our efforts don't stop at sea but continue onto land to support conservation efforts that protect these vital ecosystems. By teaming up with organizations dedicated to sustainable land management, we aim to preserve the biodiversity and ecological health of these areas.
Each purchase contributes directly to projects that combat deforestation and promote the restoration of these natural habitats, ensuring a richer and more resilient Earth.
Aiming Higher: Going Beyond Net Zero
Climate Positive Journey
Our partnership with One Tribe and action-oriented approach to sustainability ensures that each scoop of our coffee, directly and indirectly, supports environmental protection, restoration, biodiversity, and the fight against climate change—making a tangible difference in our journey towards a more sustainable and thriving world.
By choosing Wonder Waves Coffee, you form part of a movement that goes beyond net zero. You're supporting a brand that's committed to and progressing towards a carbon-negative and climate-positive impact.
Less Is More: Clean & Streamlined Packaging
Home Compostable Coffee Bags
We believe that true quality doesn't need embellishment, and our commitment to environmental stewardship is reflected in every aspect of our operations—especially our packaging. To minimize our ecological footprint, we have consciously chosen to use certified biodegradable bags for our coffee, aligning with our mission to support a more sustainable planet.
Our minimalist approach to packaging goes beyond aesthetics. It's a thoughtful choice designed to reduce waste and resource use. Every bag we utilize is a step towards a cleaner world, as we avoid the typical production processes that involve heavy dyes and ocean-bound plastic coffee bags, both of which can be detrimental to the environment.
By choosing simplicity, we not only uphold our ecological values but also encourage our customers to focus on what truly matters—the exceptional quality of our coffee.
Driving Opportunity: Connecting Each End of The Value Stream
Coffee Innovation
Wonder Waves Coffee is a proud partner and member of World Coffee Research. This nonprofit agricultural research organization assists farmers with the tools, knowledge, and plants necessary to adapt to the changing climate. Our membership helps enable World Coffee Research’s agrarian research programs to continue delivering new knowledge and technologies for coffee producers worldwide.
Ultimately, this helps elevate the coffee industry’s shared priorities for agricultural innovation, driving value for consumers as well as the families who produce the very coffee being consumed. Through membership in World Coffee Research, Wonder Waves Coffee is investing in the future of coffee.
Key Impact #4: Ocean Education & Awareness
HARBORING HOPE & SPREADING THE RIPPLE EFFECT
Knowledge is the foundation of change. Thus, we are committed to raising awareness about the importance of ocean conservation through our platforms and partnerships. By providing informational and educational content, we aim to inform and inspire our customers and the wider public.
By educating our customers and the public about the importance of marine ecosystems, the threats they face, and the ways we can all help, we aim to create a wave of informed and motivated ocean advocates. Our goal is to ignite a passion for the ocean and motivate individuals to become stewards of the environment. By spreading awareness and fostering understanding, we hope to cultivate a global community that is dedicated to protecting our oceans for generations to come.
Brewing Awareness, Awakening Action
DEEPEN YOUR UNDERSTANDING & STRENGTHEN YOUR IMPACT
Key Impact #5: Community Empowerment
UNITED BY THE SEA
The ocean connects us all, and we believe that collective action is the key to making a lasting impact. We engage with communities across multiple channels, fostering a sense of shared responsibility for our oceans. From sponsoring beach clean-up walks to spotlighting petitions and practical measures, we strive to inspire and empower individuals to take action for ocean conservation.
By building a network of enthusiastic and like-minded coffee drinkers, we aim to create a movement that transcends views and unites ocean advocates in the common goal of preserving the heart of our blue planet.
