Inspiration Meets Conservation
POURING PASSION, PRESERVING OCEANS
Welcome aboard Wonder Waves Coffee!
We’re a specialty coffee company rooted in the Sunshine State and fueled by love for the ocean. We strive to bring you ocean-inspired, specialty-grade coffee that does more than taste amazing—it actively supports the preservation and renewal of marine ecosystems. We blend coffee with ocean conservation by creating and fostering a community of coffee lovers who are passionate about ensuring the health and vitality of our oceans.
By choosing Wonder Waves Coffee, you’re not just savoring an outstanding cup of coffee—you’re joining a journey to protect our oceans and preserve one of Earth’s most vital resources for generations to come.
FUTURE FOCUSED
MISSION GROUNDED
OCEAN BORN
DIVE INSPIRED
LATINX FOUNDED
FAMILY OWNED
QUALITY OBSESSED
IMPACT DRIVEN
PROUDLY FLORIDIAN
What We're All About
BREWING FOR THE BLUE
We're more than just a coffee company. We're a community of ocean lovers and change-makers. Our journey began with a profound love for the sea and a passion for extraordinary coffee. We believe in the power of these two forces to inspire change and foster a deeper connection with our blue planet.
We aim to be a beacon for coffee lovers and ocean advocates alike, offering brews of the highest quality that delight the senses and trigger meaningful change in ocean conservation across the seven seas. Each cup creates an experience that resonates with the rhythm of the waves and the call of the ocean. Immerse yourself in our brews and let a tide of flavors and aromas wash over you...
Setting Our Sights
Our Vision
To be the coffee of the ocean.
Pursuing Our Horizon
Our Ambition
To champion a world where a company’s worth is measured by the good it does as much as by the profit it earns.
Following Our North Star
Our Mission
To deliver exceptional coffee that inspires a deeper connection with the ocean and creates a wave of change, driving awareness and action toward its preservation and restoration.
Our Story
Why coffee? Why the ocean? Why "Wonder Waves"? Discover the roots of our brand and the story of our inception.
The Vision: Inspiration Strikes
Born Beneath The Ocean Waves
Our story began not on the shore, but beneath the waves. Our founder, Max, a recreational scuba diver and coffee aficionado, found solace and inspiration in the tranquil depths of the sea.
Surrounded by a world of wonder, he pondered on how he could bring the underwater encounter back to others on land. It was from here that the idea of Wonder Waves surfaced—a coffee company that would serve as a vessel, encapsulating the essence of the ocean while actively contributing to its preservation. Coffee, with its everyday presence, flavor variety, and unique ability to bring people together, seemed like the perfect medium to translate this experience.
With a heart full of passion and a mind brimming with ideas, Max set out to turn this dream into reality. The goal was clear: to craft a coffee experience that resonated with fellow ocean lovers and made a positive impact on marine ecosystems.
The Journey: Charting A Course
Anchored In Sustainability
Max embarked on an odyssey to source the finest coffee beans, ones that were not only exceptional in flavor but also ethically and sustainably grown.
As with any adventurous journey, however, it was not without its challenges. Sourcing the finest beans and finding like-minded partners who aligned with his commitment to sustainability were just a few of the hurdles. But with a steadfast determination and a deep-seated love for the ocean, Wonder Waves Coffee gradually came to life.
This quest ultimately led to the discovery of coffee farms and purveyors that shared the same vision for environmental stewardship.
The Ripple Effect: Brewing Awareness
Blending Flavors & Conservation
As Wonder Waves Coffee took shape, it became more than just a coffee brand. It evolved into a platform for raising awareness and supporting ocean conservation efforts.
Every one of our offerings was carefully crafted and meticulously chosen to evoke the unique sensations of the sea, from the invigorating freshness of a morning breeze to the soothing serenity of a moonlit tide, and to fuel consumer interest in marine preservation.
Our story is one of ongoing exploration, dedication, resilience, and hope. As we continue to grow, we invite you to be a part of our journey, to savor the magic of the sea, and to be part of the WAVE OF CHANGE.
Steering Our Course With Integrity
Our Core Values & Guiding Principles
Our Core Values & Guiding Principles are more than just words. They're the compass that navigates our efforts and shapes our strategic direction.
Accountability & Authenticity
- Prioritize the quality of our coffee over mass production by only providing small-batch coffee that is roasted to highlight its unique flavor profiles, ensuring an authentic coffee experience
- Bring out the best in every bean by always keeping all of our coffee pure and unadulterated, without any additives, unnatural flavors, or hidden ingredients
- Cultivate openness and transparency by publishing and sharing exactly where and how our coffee makes an environmental impact and to whom our targeted contributions flow to
- Offer unique, ocean-inspired blends that reflect our passion for the sea and raise awareness for a specific set of issues
People & Planet Over Profits
- Ensure that our green coffee is purchased at or above fair trade prices to support sustainable livelihoods for coffee farmers and their communities, enabling them to grow alongside us
- Conduct business in a way that is socially responsible, environmentally sustainable, and ethically sound
- Guide all our courses of action by the effect they have on communities and the natural world rather than solely by the level of financial gain
- Take direct and indirect responsibility for the social impact of our business, while striving to make a positive difference in the lives of people and the planet
Customer Centricity & Delight
- Prioritize the satisfaction of our customers in all decisions and interactions
- Offer information and resources that allow customers to make informed choices about where and from whom they purchase their coffee and deepen their appreciation for specialty coffee
- Recognize and reward our loyal customers through a comprehensive loyalty program that offers exclusive benefits, discounts, and experiences tailored to their interests
- Continuously gather and act on customer feedback to improve our products and services
Engagement & Collaboration
- Build and empower a community of coffee lovers and ocean enthusiasts who share in our values and mission
- Encourage customer participation in our mission through fun and interactive experiences and content
- Embrace joint action with external partners as the key to amplifying our impact on conservation and sustainability
- Foster strong partnerships with local and global organizations and other stakeholders to create a positive impact on both the coffee industry and the environment